Thomas Lide joined NC State as the Director of Marketing during the 2011-12 school year. In this position, Lide is responsible for all promotional efforts, attendance generation, and fan experience initiatives for volleyball, men's basketball and gymnastics.
Prior to his current position at NC State, Lide was the Assistant Director of Marketing at the College of Charleston. While in Charleston, Lide oversaw all attendance and revenue generation initiatives for volleyball and baseball, as well as all in-game production for men's basketball. Other responsibilities included managing sponsor relationships, ticket sales, and overseeing the mascot program and the student spirit group.
A native of Winston-Salem, N.C., Lide earned a B.S. in parks, recreation and tourism management from NC State in 2006 and a M.S. in sports studies from High Point University in 2008.