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    Student's Work Makes It To the Basketball Big Screen

    Feb. 12, 2013

    RALEIGH, N.C. -- Most NC State students who attend men’s basketball games at PNC Arena are looking at the scoreboard at the end of the game, eager to see another Wolfpack victory recorded on the facility’s massive Daktronics HD video display.

    Junior Stephen Morton, however, can’t take his eyes off of the scoreboard before the games even start this ACC season.

    That’s because the business administration major from Raleigh produced the latest men’s basketball intro video, splicing together game footage and coordinating it with a remixed version of the White Stripes’ “Seven Nation Army”.

    “I’ve always wanted to do highlight videos, especially about NC State,” said the 2010 graduate of Raleigh’s Sanderson High School. “I’ve been a Wolfpack fan my whole life.

    “I’ve always had all these ideas of what I would like to do, even though I’ve only been putting together videos for about a year.”

    But his work, primarily uploaded on YouTube, caught the eye of the Wolfpack basketball coaching staff and athletics marketing department. Morton was given some parameters for a 40-second video to use prior to ACC home games, as a follow-up to the team’s “Our State” video.

    Morton pulled out some video footage he had collected through the season and downloaded them to his computer. He cut together the best highlights and submitted to the marketing staff. With a little bit of editing and postproduction input from the athletic department’s video staff, the new video now plays at ACC home games at PNC Arena.

    For Morton, it’s a sweet reward for his efforts. He generally sits in the student section at the arena and is surrounded by friends and classmates when the lights go dim and the intro video comes on.

    “It’s really awesome to see it on the HD scoreboard,” Horton said. “Just seeing everybody jump up and down, getting excited, it really makes the whole process of making the video and the work I put into it worthwhile.”

    Since completing the intro video, Morton has visited with Jim Sherrill, NC State’s assistant athletic director for video services, and been asked to do additional video work for the department.

    As much fun as it has been to watch the Wolfpack beat Duke and North Carolina at PNC Arena this season, for Morton, there’s nothing quite like watching the scoreboard before the game even begins.

    Because of the success of Morton’s video, the athletics department is inviting other students and fans to submit their own videos.  The producers of the best submissions will win a pair of tickets to the April 28 NC State-UNC baseball game and their videos will be featured on NC State athletics’ YouTube channel.  A fan vote on NC State’s athletics Facebook page will determine one video that will be shown during the men’s basketball team’s season finale at PNC Arena against Wake Forest on Mar. 6.

    Here are some of the specifics:
    Length:  :35 - :50
    Highlights:  Participants can use raw highlights from the NC State Athletics YouTube channel here:
    Or can find footage on DVR or online

    Music:  You can choose your own, but it must adhere to the department music policy here:

    Submissions:  Email the link for your completed video, as well as your name, phone number, address, affiliation (student, season ticket Holder, general fan, etc) to Assistant Athletics Director for Marketing and Promotions, Chris Alston:

    Deadline:  Feb. 26, 2013



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