Bobby Purcell began his career at NC State in 1981 and has been with the Wolfpack Club since 1987. During his tenure as Executive Director, his responsibilities have included overseeing all facets of the Student Aid Association. He assumed the additional duties of overseeing the Wolfpack Pride Campaign and Endowment Fund for student-athletes when Charlie Bryant retired in March of 1997. Under Purcell's leadership, the Wolfpack Club has had record-breaking donation and membership results.
A native of Clinton, Purcell has served in a number of capacities within the Wolfpack athletics program. He was originally hired in 1981 as a part-time assistant football coach for Monte Kiffin. Under Kiffin, he helped coach running backs, special teams and the defensive scout team in addition to being the academic coordinator for the football program. When Tom Reed became NC State's head football coach in 1983, he named Purcell as recruiting coordinator/assistant coach, where he quickly gained recognition as one of the ACC's top recruiters. Among his signees was Erik Kramer, the 1986 ACC Player of the Year. Dick Sheridan retained Purcell as his recruiting coordinator when he became State's head coach in 1986. Purcell also handled many administrative duties for Sheridan, including being coordinator of the Dick Sheridan Football Skills Camp.
Purcell became assistant director of the Wolfpack Club in July 1987 and coordinated fund-raising efforts in 49 North Carolina counties and various out-of-state areas for four years. He also directed the Wolfpack courtesy car program and oversaw management of the Stroud Center. Purcell attended NC State and North Carolina, where he received his BS degree in business administration in 1977. Following two years with Whirlpool Corporation, Purcell returned to school and earned a master's of education in sports management from the University of Georgia. During his tenure in Athens, he worked as a volunteer graduate assistant under Vince Dooley and later served as an intern in the front office of the Atlanta Falcons.
Purcell is married to the former Lori Williams, and they have two children, John and Paige. The Purcells reside in Cary.